Marketing overwhelm is real
If you struggle with marketing your business and reaching your target audience, you’re not alone. Many mid-size business owners are overwhelmed.
Even if you have a marketing team, you probably still have to manage their time and tasks. Understanding how to reach a target audience, improve your SEO, and what metrics can prove your team is making the right decisions can wear you down and leave you with less time to run your business!
How to get more marketing done
with less oversight
How would your day-to-day change if you could hire a marketing executive who manages your marketing team for you, provides expert advice and clear strategies to help the team get more done, and is self-managed so you don’t have to worry about a thing?
And what if that executive were affordable at 1/5 less than the price of a full-time Chief Marketing Officer?
A Fractional CMO can make a significant difference by providing the expertise and leadership necessary to develop and execute a successful marketing strategy within a part-time capacity. With median salaries around $350k a year, the cost of a full-time CMO can quickly tie business owners into a never-ending cycle of marketing budget constraints.
I’m Taylor Desens, a Fractional CMO + Marketing Advisor.
I work with existing teams to develop actionable strategies, close gaps, and leverage talent to increase the effectiveness of marketing campaigns. I can help your business achieve more marketing goals by:
- Implementing and executing a comprehensive marketing strategy
- Building and improving your sales funnel
- Optimizing conversion rates
- Integrating or improving existing CRMs
- Setting up and maintaining PPC ads
- Developing and managing email campaigns
- Coaching and hiring the in-house marketing team
An investment
you can afford
Hiring a full-time CMO isn’t always an option.
For less than $60k per year you get access to an experienced marketing professional, plus you can scale services up or down based on your business needs.
Expertise
when you need it
I only work with a few clients at a time, so I’m flexible and available when you need a hand. You’ll get access to a marketing leader who knows how to implement strategies for rapid and sustainable growth that work even when the team isn’t around.
Self-managing
leadership
I’m self-managed, so I join the team fully equipped with the tools and skills needed to hit the ground running with minimal onboarding. This allows you to focus on other aspects of your business, knowing that your marketing efforts and marketing department are in capable hands.
Create a solution that works
Bringing peace to your week starts with a 20-minute consultation. We’ll discuss your business goals and current marketing needs during the introduction call. If we agree it would be a good fit, I’ll recommend a plan that aligns with your current business objectives and fits your budget.
Your plan will include a flexible engagement package that can start within 60 days, has no minimum term limit, and can be canceled at any time, so you can scale services up or down based on your needs.
Each package includes:
- An audit of the current state of the marketing department and efforts,
- An outline to meet objectives and fill in the current marketing gaps,
- A plan to establish digital marketing KPIs and reporting, and to define positioning.
Long-term engagements will include plans for implementation, training, and more as needed.
A Fractional CMO is right for you
if you need:
- Expert strategic marketing guidance without the commitment of a full-time hire
- Flexible that allows you to scale up or down based on your needs
- Access to a wide range of marketing skills and expertise
- An independent and self-managed marketing executive
- Marketing leadership to help your team excel
- Quick impact with low-risk for projects that need to start in 60 days or less
Comprehensive leadership support
Hiring a Fractional CMO is an investment you can afford. I offer flexible engagement packages with no minimum term limit. You can cancel at any time.
Strategy in a Day
Starting at $5,500 + travel
Engage in a full day of strategy sessions to focus on your marketing goals and growth strategy. At the end of the session, you’ll have a complete strategic marketing plan with 12 months of initiatives and a scorecard tailored to your business.
CMO Advisory
Starting at $4,000/mo
Leverage the knowledge of a fractional CMO to train, advise, and lead your existing marketing team as needed to improve strategic efforts, hone marketing skills, and increase revenue to meet your business goals.
CMO Engagement
Starting at $6,400/mo
Work with an engaged, self-managed CMO for 10 hours each week. I’ll provide audits, develop and manage comprehensive marketing strategies, establish reporting and KPIs, and more.
Providing real results
But my job as a CMO isn’t just to increase profits. As I integrate with your team, I’ll provide guidance and support to help your in-house marketers reach their full potential. When we work together, you can expect streamlined marketing efforts that are aligned with your goals and exceed expectations.
A successful relationship will transform overwhelmed business owners into confident leaders, driving their businesses to new heights with market strategies that work smarter, not harder.
Taylor is an amazing partner to work with. She quickly and easily grasps the unique challenges for every project that she has worked on. Our clients are consistently impressed with her.
5 stars does not give Taylor enough credit.
James Bloomer
Partner, Coretechs Consulting
Working with Taylor is like working with a seasoned professional and your best friend. She’s honest, logical, will give you the best options for your needs, and she leads a dynamic and competent team.
Taylor Desens is a keeper.
Kolleen Shallcross
Owner, Shallcross Marketing